Your personal stylist Julie Shields
The beginning
Hi & thanks for visiting Badass Styling!
I'm Julie & I'll be honest, I literally fell into this business, it certainly wasn't on my vision board! I left school & had a career as a travel agent & then a short adventure as a police officer (yep)!
Then in early 2009 I had my colors analyzed by a friend & discovered I was a Summer & honestly, I haven't looked back since.
Fast forward & 17 years later I've worked as a personal color & style coach for 14 of those years, launching Badass Styling in 2022, right after covid. I have seen women transform right in front of my eyes as they go through the color analysis process.
It's been such a journey to here, I cannot wait to see where Badass takes us next!
This is bigger than clothes.
I don't believe style is about trends, or spending more, or looking like someone else. I believe your clothes should work as hard as you do — & make you feel powerful doing it.
Most people don't have a shopping problem. They have a clarity problem: too many options, no idea what actually fits their life, their body, their own personality.
My job is to fix that. Not by handing you a list of "rules," but by building you a style profile that's unmistakably yours — one where every single piece in your closet earns its place, & getting dressed stops being a decision and starts being a joy.
Whether you're leading a boardroom, raising a family, or just trying to feel like yourself again — you deserve to look in the mirror and mean it when you say: "damn, I look good".
Life getting in the way?
Somewhere between the promotion, the move, kids, aging, the new season of life — your closet stopped keeping up with who you are now.
Badass Styling isn't about more clothes. It's about opening your closet and knowing, instantly, exactly what to put on — and walking out the door feeling like the most you version of yourself. You've tried cleaning out the closet, the tests online telling you you're a pear shape & need x, y or z, sent your photo to be analyzed by an ai bot. Now it's time to invest in yourself with the confidence
[Book your free 20-min consult →]
Let's find out what "damn, I look good" feels like for you.
